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3 Secrets to Succeeding Online with Your Business

admin Posted in Doing Business Online No Comments »

Succeeding online is easy, right? Just throw up a sales page, drop in some "buy now" links and sit back and watch your bank account grow.

Well, if you’ve been in business any length of time, you already know it doesn’t work like that. (No matter what "promises" or "hype" you might have seen.) It’s never that easy. But there’s no question it IS possible. (My client list is proof of that.)

So how DO you succeed online? Well let me share 3 secrets to get you started.

1. Know what you’re highest payoff activities are. The successful entrepreneurs I’ve worked with know exactly what they should be focusing on each day. They know what they’re strengths are and what’s going to bring in the most money. That’s what I mean by highest pay-off activities. They know what’s going to bring them the biggest bang for the least amount of time.

So how do you figure out what your highest pay-off activities are? Start by making a list of your strengths and weaknesses.

Now look at your strengths. Out of those skills, what brings you the most money in the shortest amount of time possible? What you might want to do is make a list of activities and evaluate how much money you make versus time spent, then you’ll have a better idea what bring you the biggest bang for the least amount of time.

2. They DO their highest pay-off activities. Ah, yes. It’s not enough to actually know them, you need to actually DO them. And, better yet, you should organize your day around your highest-payoff activities. That way, you know you’re spending as much time as possible on your highest pay-off activities.

3. They delegate out or delete their weaknesses. Without a doubt, the successful entrepreneurs I know spend little to no time trying to "strengthen weaknesses." What they typically spend their time doing is strengthening their strengths and outsourcing (or just plain dumping) their weaknesses.

Why do they do that? Because they make more money when they spend most of their time doing their highest pay-off activities. And they can’t spend their time doing their highest pay-off activities if they’re busy strengthening their weakness or doing low pay-off activities. We all only have 24 hours a day, so you need to know how best to use that time so you can become the biggest success possible.

Now, you may have noticed these aren’t specific for the Internet, these are general success strategies. I did that on purpose — if you master success habits that work online, you’ll master success habits that will work in pretty much any other situation. Next time I’ll share specific tips you can use online to be successful.

Michele PW (Michele Pariza Wacek) is your Ka-Ching! Marketing strategist and owns Creative Concepts and Copywriting LLC, a copywriting and marketing agency. She helps entrepreneurs become more successful at attracting more clients, selling more products and services and boosting their business. To find out how she can help you take your business to the next level, visit her site at  Copyright 2009 Michele Pariza Wacek.


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Back to the “Basic” Basics for Bloggers

admin Posted in Doing Business Online 3 Comments »

remember the blogging basics

Blogging Basics

There are oodles of articles out on the net on what to do and what not to do when you have a blog. But most don’t deal with the basic of basics.  One of our sites – – is a directory of more than 8000 mom bloggers. Every day we receive up to 15 new mom blogs that have been submitted by the blog owner for us to approve.  And, every day we run across the same mistakes that we see bloggers making over and over again.

Here are three basic tips for those of you who have a blog, and especially those who are new to blogging and doing business online.  They are simple tips, but many times forgotten.


1. Type your email and blog url correctly. Make sure that when you are submitting or providing your email address AND blog url (website address) to a website, directory or even friends and family, that you are typing it in correctly.  We see many instances of someone typing in ".com"  when it is actually ".org"  or ".info".  We also see many bloggers mistyping their blog address and email address.   By having a blog, you are hoping to get people to your blog, and will defeat the purpose by mistyping your blog address.  Instead of needing to type out your blog address all the time, we suggest that you type all your information in a short notepad/wordpad document that you can open up and simply copy and paste from.  And, if you are supplying your email address to anyone, or any website, people have no way of being able to reply back to you if you have typos in what you submitted. 

2. Don’t put too many buttons and widget graphics on your page.  One of the things we see in almost 50% of the blogs that are submitted to our blog directory is that they are overflowing with buttons & widgets.  We have seen some blogs with as many as 20 or more button graphics in their side bar.  While it is great to exchange links with other bloggers and join a variety of directories and communities, you should NOT put them all in your sidebars.  This will slow down the loading of your blog and will cause people to leave before they have been able to even view your blog.  We suggest that you have up to 12 key buttons/widget buttons in your sidebar.  Any other buttons, create a new page for them.  If you have several buttons for blog directories, you could create a page for all those links/buttons.  If you have several people you have exchanged buttons with, create a separate page for those buttons or better yet, exchange text links that you could include on that page or in your blog directory.  Don’t give people a reason to leave your blog before discovering what your blog is all about because you have loaded it down with too many graphics, or simply just cluttered your page making it hard for anyone to find what you have actually written about.

3. Don’t submit your blog to directories or promote it until it is ready.  Starting a blog is exciting and you will want to share it with everyone, BUT… you need to wait until you have it all set up with both the theme and look you want, AND including having written several blog posts.  Be patient, spend the time to get all your ducks in a row with your layout and widgets, but more importantly spend time to spend a few weeks or so blogging and getting the hang of what it is you want to be blogging about.  Take the time to let your blog take on a personality of its own. The world will still be there for you and your blog, and people will actually pay attention to your blog after it has gained some life and has some real content to it. 

Blogging is a great way to have a presence and voice online.  But if you want your voice to been seen out here, you need to remember the “basic” basics.


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5 Things Not to do on Facebook

admin Posted in Doing Business Online, Work at Home Tips No Comments »

Social Networking has become one of the hot trends over the past couple years that has taken off not just for high school and college students, but also for business owners.  Facebook is a great place for home based business owners to network and market themselves, but if you are going to put you and your business out there, you should follow some simple rules of things NOT to do, as these can cause you to possibly lose potential customers.

1. Do NOT solely post and interact about your business.  The reason it is called “social networking” is… because it IS about being social.  Facebook was originally created with the intentions of keeping people connected with each other (specifically Harvard students when it first was developed). 


By interacting with others and letting them learn a bit about you, it gives the opportunity for people to come to trust you and in turn trust your product. It will also continue to get your name out there and associated with your business.  When you are only posting about your business, and not sharing a bit of yourself, or not participating in other people’s statuses or notes, you will soon be ignored.  Building your business is about building relationships, whether online or off. 

2. Do NOT hop onto chat and announce your business special or business opportunity to someone who happens to be online.  This will literally get you nowhere.  I cannot tell you the number of times that I open up chat and within a matter of 10 – 30 seconds, someone that I have never had any sort of conversation with, pops up, without even a greeting, and blasts off their ad to me.  Not only am I not interested, but I typically go in and un-friend them to avoid any further spamming.

3. Do NOT send someone a message via their inbox that is an ad, especially again, if you have not had any previous one on one interaction with them.  This is a big turn off and will make you look like a spammer, and could in fact have your message being reported to Facebook as spam.

4. Do NOT send out invites for your events to everyone of your friends.  Take the time to create different friend lists and use those lists to weed out who should be invited.  If you have an event going on in California, it is most likely that someone from Michigan will not have any inkling of attending.

5. Do NOT be vulgar or sexual. Watch the type of language, conversations and pictures that you post on Facebook.  Facebook is not the place to be vulgar or sexual in your words or actions.  It can and will be a big turn off to many that you hope to network and do business with.  If you are a person whose business is family and children’s products or services, but yet you talk like a trucker on Facebook, you will do yourself more harm than good, and not reap the benefits, customers or traffic that you could.

There are numerous ways to successfully use Facebook for your business, but you need to make sure you take the time and do it correctly. By following our "Do NOT do this on Facebook" rules above, you will have a good start on getting your business noticed the right way.


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