Many home based business owners are struggling to feel truly at home with their business and creating something that they feel is their own. They feel the need to model themselves and their business identically after another business they admire and deem successful. They read all the latest articles on what they should and shouldn’t do, according to the so-called experts, and make sure to adhere to it. If they are in a direct sales company, they follow the “duplication” theology, doing and saying exactly what their up-line does and what the company is telling them they have to do in order to succeed. While in the process of creating what they feel will bring them success, they lose sight of the most important aspect they can bring to their business… themselves. Which in all reality is what will eventually make or break their business.
What works for one business, may or may not work for another. Everyone needs to find their own business groove, through trial and error. You need to make your business your own, not simply a clone of an existing business. This doesn’t mean you need to wonder far off the path of a successful business model. But what it does mean is that every business out there should be unique from the others. These differences can simply be subtle changes that will put your own individual stamp upon it. What works for one person, may not work for another. Don’t be afraid to show your personality, to try new things. Take the liberty to plug in your own voice and ideas into your marketing, sales and customer service techniques. Don’t be afraid to trip up at times. This will be where your greatest learning happens. Don’t be shy to show the real “you” within your business.
Find your groove, dance to it, and sashay your way to your personalized success.