The Psychology of Vacation Overspending:
Seven Truths You Need to Know So You Can Rein It in This Summer
Author and financial advisor Donna Skeels Cygan examines the psychology behind why we spend ourselves into a post-vacation financial hangover year after year—and whybreaking these habits can make us richer and happier.
Albuquerque, NM (June 2014)—It happens every summer. You book a vacation at some pricey locale—depending on your circumstances, “pricey” could mean Europe, Disney World, or perhaps an oceanfront hotel room at a nice beach—and wait anxiously for your time in Paradise to arrive. Meanwhile, you make your flight reservations. You buy a new outfit (or two, or three). You search the Internet for great restaurants and must-do activities. And when vacation time finally arrives, you jump in with utter abandon.
At some point—perhaps as you sip an overpriced poolside drink—you feel a twinge of worry: This is getting expensive. But it’s not until you get back home that you realize, Yikes, we spent $5,000 in one week! …and that’s when the sick feeling in your stomach really kicks in.
Donna Skeels Cygan wants to know: Are these lavish vacations really worth the price tag? Do they make you happy? And if not—why do you keep overspending?
“For too many of us, financial responsibility goes out the window on vacations—it’s like we’re splurging on an excessive, indulgent meal after weeks of healthy eating,” says Cygan, author of The Joy of Financial Security: The art and science of becoming happier, managing your money wisely, and creating a secure financial future (Sage Future Press, 2013, ISBN: 978-0-989-77844-2, $24.95, www.thejoyoffinancialsecurity.com). “But like overeating, spending without limits can have unpleasant aftereffects and reduce our happiness.
“The irony is that an event that’s supposed to be all about happiness—vacation—ends up making us unhappy,” she adds. “Clearly, we really don’t understand what creates happiness.”
In The Joy of Financial Security, Cygan, who owns a successful financial advisory firm, combines her expertise with research from the fields of psychology and neuroscience to shine a light on this topic. She says lavish spending does not make us happy at all (at least not for long). Sane, smart money management—which should include vacation spending—does bring joy.
But before you can change your vacation habits, you must first know why you do it. Here, Cygan shares seven truths about why we do it—and what actually makes us happy:
We book vacations “mindlessly” without truly understanding our own values and preferences. How often have you booked a trip to some overhyped destination just because it’s what you do every year…or because it’s what the neighbors are doing…or because you’re seduced by a slick ad promising a “discounted” (but still pricey) air fare and hotel rate? And how often have you done so without considering that, actually, a couple of long weekends in a rustic cabin in the mountains might actually be more in keeping with what you really enjoy?
“Many people would be happier pursuing quieter, more off-the-beaten-path, yet still deeply fulfilling experiences—hiking, bike riding, playing in the creek with their kids—than crowding into some overpriced tourist trap,” notes Cygan. “But often, they don’t realize this about themselves. Do some soul searching this summer and ask yourself what really brings you joy before you get out the credit cards.
“Beware, especially, of the luxury trap,” she adds. “In our supersized, commercially driven culture, luxury is seen as the pinnacle of happiness. You might assume the lavish beachfront room is going to be sooo much better than the hotel a few blocks back from the ocean, so you shell out for it. But really, the far lower price tag would likely give you a sense of control that feels much better than the fleeting ocean view.”
We underestimate the joy of financial self-control. Self-deprivation and frugality may not sound like fun. But the truth is, controlling our money feels good. Conversely, spending without limits feels bad. The initial rush you may get from spending large amounts on extravagant vacations quickly wears off—and it does not equate to more fun, greater happiness, or better memories. In fact, credit card debt often leads to long-lasting anxiety and unhappiness.
“There are many things in life we can’t control,” Cygan points out. “That’s why it’s so important to pay attention to the things we can control and to be aware of their impact on our happiness. Remember, you control the process of planning your vacations. You control where you go and how much you spend. Plan a vacation that you can afford and live within your means. You’ll find that when you control the controllables, you’ll feel much more at peace—even if you’re not at a five-star resort—because you aren’t worrying about how you’re going to pay for everything!”
We feel entitled to an expensive vacation since we work so hard. Have you ever noticed that when hardworking, otherwise-responsible people get into “vacation mode,” they go crazy? They’ve had their noses to the grindstone all year and think, This is my vacation—my escape! I should make the most of this and do whatever I want, because in a week, I’ll be back on the hamster wheel at work!
“The irony is that we’re racking up bills we’ll have to work even harder to pay off,” notes Cygan. “In fact, you may be living your whole life like this: spending, spending, spending on a big house, a new car, all the latest electronics because your hard work means that you ‘deserve’ it. Then you have to work even harder to sustain the lifestyle that you’re not really enjoying at all. It’s a vicious cycle that many people never break because they never realize that the source of their unhappiness is, in fact, all of the ‘stuff’ they thought would bring them joy.”
We’re victims of instant gratification. In a world of fast food, two-day shipping, video streaming, and stores that are open 24 hours, most of us aren’t used to waiting long to get what we want. Which is (at least partially) why we tend to go ahead and book that big trip right now, even if it doesn’t exactly fit into our budgets.
“If you don’t have the money in hand to pay for the vacation you want, accept that it’ll have to wait a year or two and start saving—don’t buy into the ‘I’ll pay for it later’ rationalization,” Cygan advises. “I encourage people to consider where they would like to go within the context of what their current budget will allow. A trip to a nearby national park can maximize your happiness and provide just as many great memories as a trip to Europe. Taking an expensive trip that threatens your financial security is simply not wise.”
We rationalize the spending with “family time.” The media, the advertising industry, and “the Joneses” have convinced us that the “best” quality time happens at an expensive theme park or on a resort vacation. And with very little arm-twisting, we buy into it. We tell ourselves, Yeah, this trip is stretching the budget a bit, but the family time we’ll get is priceless!
“What’s really good for your family is financial security,” promises Cygan. “If your family spends one week on a blowout vacation, but then your kids hear you worrying about money for the next six months, which experience do you think will impact them more deeply? Also, it’s worth noting that you’ll interact more meaningfully and get in more ‘quality time’ on a camping trip than at a theme park that’s full of distractions!”
Once there, we get into “vacation mode” and lose sight of the long-term view. You may be familiar with the manic spending spree that often happens on vacation. Drunk on the sensation of being “free” from the routines of work and home, you hit all the tourist destinations, dine out in the best restaurants (often gorging on drinks, appetizers, and desserts in addition to the main course), buy new clothes at the local outlet stores, and snap up tons of souvenirs. All of this ratchets the bill on an already expensive vacation into the stratosphere.
“It’s like being outside our normal routine causes us to forget that there will be a day of reckoning when the bills come due,” observes Cygan. “We take a short-term view, go crazy, and spend. I think this trend is exacerbated by the fact that credit cards—today’s primary method of payment—are so easy to use. You might think twice while writing out a check or digging cash out of your wallet, but swiping a credit card just doesn’t provide that kind of reality check.
“If we would just slow down, pay attention, and let the rational part of our brain take over, we’d realize that money spent on vacation comes out of the same limited bank account we use at home,” she adds.
We fail to practice mindfulness and gratitude. When you go on vacation, where is your mindset? Are you truly enjoying the present moment, or are you thinking about other things: What’s next on the list? Where should we eat for dinner? What would be a good souvenir to take back for Grandma? I’ll be upset if we don’t get to do XYZ activity. I wish Junior would stop whining. (Maybe even, I’m afraid to check the account balance!) According to Cygan, our failure to be mindful of and thankful for the here and now contributes a great deal to our unhappiness…and our tendency to “treat” it by spending more.
“We really need to stay in the moment when we’re on vacation, because where we place our attention determines our attitude,” she says. “Psychology research tells us that interacting meaningfully with family and friends will make us happier than spending money on more ‘things.’ So slow down and spend some time just lounging at the hotel pool instead of rushing out to spend more money. Really talk to your spouse and/or kids for once, instead of allowing everyone to tap away at their smartphone screens during dinner. When you’re grateful, you don’t need to fill some inner void by acquiring stuff.”
“Money does not buy happiness, but how much of it you do (or don’t) have definitely impacts your happiness,” concludes Cygan. “The truth is, having a sense of control over your budget might just be the key that enables you to take the most enjoyable vacation you’ve had in years. Don’t discount the power of managing your money wisely!”