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Make Your Business Card Work for You

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I expect that many business owners don’t even think about it. They get used to handing out their business cards left and right, so that people are able to get in touch with them. They are doing what they are taught and told to do; making contact, keeping their name in front of people. But, have you REALLY looked at your business card? What does it really tell people? Will they have to trigger their memory to figure out what it is that you do?

When given the opportunity to be placing your business card in
someone’s hands, or in an advertisement, make sure you are making the
most of that opportunity.

While the basic information such as your name, company name, phone
number, email address and website are essential and of utmost
importance, what is even more important is the message within your
business card. If you are asking yourself "what message?", then you are
not utilizing your business card to its fullest potential.

Too many times I have seen (in print ads) or been handed a business
card that fails to tell me exactly what that person does. Just the name
of their company, and the title of who they are, is not going to
immediately inform me of what they do, let alone catch my attention.

Your business card should be a reflection of your company’s motto,
slogan and personality. It is an extension of your company and can speak
for your company with a visual. Get away from the bland and go for the
gusto. You want to make sure that you are doing what you can to stand
out from your competitors. Don’t make people wonder what it is you do,
or what you sell. Give them all the information they need to know, so
that with just a glimpse of your card, they will know if you are a
company they are interested in contacting. Don’t throw good money away
on advertising by using your business card if it isn’t something that
people will stand up and take notice of. By just tossing your company
name and contact information out there on a business card, will only do
you good if an individual is specifically looking for someone from your
company. If you are with a direct sales company that gives you only
approved business cards to use, see if you are able to create your own
business card that can include your company slogan, or a short blurb
that you make up yourself.

Business cards are great to use for many purposes, and an essential
part of your business, just make sure that you use them to enrich and
help your business.

—-

Cyndi Webb is the Founder and President of Moms Network – an organization dedicated to the promotion and success of Moms in business. Since 1997 she has promoted and worked with thousands of work at home moms in coaching and guiding them in how to help grow their businesses. Over the years Moms Network has evolved to include more than 15 websites offering free resources to moms from all walks of life, the Connecting @ Home print magazine and the annual Celebrating Moms Expo which attracts thousands of moms in the Minneapolis/St. Paul area. Cyndi makes her home in Minnesota with her husband and two children.

 

 

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One Response to “Make Your Business Card Work for You”

  1. Great blog post! I could not have said it any better. You could also share the do’s and dont’s in creating business cards that worked with you so far. =)

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