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3 Ways to Improve Your Website’s Search Engine Ranking

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When someone searches for a keyword that is related to your small business, ideally, you would like for your website to appear near the top of the ranking list. This makes it more likely that someone will visit your website thinking that what you offer most closely fits what they are looking for.

However, with billions of web pages out there and plenty of competing websites that you are trying to rank ahead of, it can be tough to know just how to achieve the more ideal ranking spots.

Theoretically, you would be able to have your website appear within the top few results of a search engine result page. Once you start drifting into “page two” territory, your likelihood of getting clicks goes down substantially. Thankfully, there are a number of things that you can do in order to improve your search engine ranking so that you can end up with a higher place on a search engine results page.

Here are three such ways in which you can accomplish just that.

1. Use Backlinks

Backlinks are valuable tools to utilize when your goal is to improve your search engine ranking. Essentially, this involves having links to your website embedded into other web pages that aren’t a part of your site. In general terms, if a search engine like Google recognizes that your website is being linked to from another website, that can help establish your site’s credibility and thus improve your ranking.

The key to a successful backlink strategy involves having your link embedded on credible websites that carry some authoritative weight themselves. Finding these websites and working out a partnership that will allow for your website to be linked to a page on it can be a tricky task, though. It is a good idea to enlist the help of a digital marketing agency like Click Intelligence that specializes in such things.

2. Focus on Content

Back when the concept of search engine rankings and SEO was first being developed, it was wrongly assumed by many that all you had to do in order to have your website appear in an ideal place on a search engine results page was throw any content that was remotely relevant onto a web page.

As time has progressed, however, and more information about the manner in which search engine algorithms work became available, it was discovered that this couldn’t be farther from the truth. In fact, search engines like Google use a highly sophisticated algorithm to rank web pages, and quality content plays a significant role. Make sure that your content is of a high standard in order to improve your ranking.

3. Update Regularly

When looking to improve your search engine ranking, you have to do more than let your website be as it is. You should look to post regular updates and keep your content current. This will help keep your site relevant to a search engine’s algorithm, thus improving your ranking and increasing your chance of attracting more customers.

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