One
of the proven ways to get more traffic to your site
is by running a contest. If you haven't run a
contest before - what's stopping you? It is
easy to do and you will be surprised how you will
literally gain thousands of new visitors.
You don't need to do anything elaborate. It
can be as simple as a small prize from the products
you sell. It is proven that those offering a
small prize can receive just as much traffic as
those offering a large group of prizes.
There are a large number of people on the internet
who spend the
majority of their time entering sweepstakes and
contests - and they enter them all.
Instead of running a contest on your own site, we
offer a twist on gaining exposure for your website
and business by utilizing contests on other people’s
websites. If you do not feel that you have the
time or resources to put together a contest for your
website, or if you do not currently have a website,
become a contest sponsor for someone else.
Running contests on your site is a wonderful idea,
but can be very time consuming. Think about
all the time you will save by not having to
coordinate the contest, answering all the emails
from those confused on
how to enter your contest, and going through all the entry
forms. Instead, find a contest offered by a
site that is your target market and offer them a
prize from you for their contest. You
can gain quite a bit of exposure and traffic if you
are careful in choosing the right contests to
sponsor.
A
great type of contest to sponsor is a scavenger hunt where
the contestants must go to your site to find a graphic that
you have hidden. After the contestants register they
are brought to the page with all the sponsors, their links
to their websites and the clues to find the graphic.
When we have run these types of contests in the past, we
have people who have received more than 1000 new visitors
within the first week or two. We have also had many of
the sponsors of these types of sites receive new sales from
contestants who have happened onto their site via the
scavenger hunt.
Another contest, ideal to sponsor, is one that will list you
as the sponsor in their ezine along with on their website.
Most sites these days offer ezines to their visitors and
will run a contest for their ezine subscribers.
Again, great exposure for you, all for just offering a
prize.
Finally, another type of contest would be those which
require the contestants to answer a question each day in
where they need to visit one of the sponsors sites. The
sponsors are rotated throughout the month for the question
of the day. Each contestant must visit the featured
sponsor site of the day in order to answer the question.
This again brings more traffic to your site.
How do
you find contests that need sponsors? Besides word of
mouth, you can approach sites that run contests and ask if
they are looking for sponsors. Most sites are happy to get
more sponsors. You can also list yourself and see who is
looking for sponsors in our Forums area. This is to help
connect webmasters and sponsors in order to help them both
build traffic to their sites.
Take
advantage of the free exposure offered to you by simply
providing your products or services as a prize. Your name
will consistently be out in front of potential customers and
your traffic will steadily increase without the time and
work of running a contest yourself.
Below
is a list of sites we suggest you use to list your contest.
Be sure to follow their instructions on how to list. Some
will requires a link back to their site in exchange for
listing your contest.