{"id":79,"date":"2010-03-25T06:00:34","date_gmt":"2010-03-25T11:00:34","guid":{"rendered":"http:\/\/momsnetwork.com\/workathomeblog\/?p=79"},"modified":"2010-03-21T22:00:35","modified_gmt":"2010-03-22T03:00:35","slug":"become-a-marketing-maven-mom","status":"publish","type":"post","link":"http:\/\/momsnetwork.com\/workathomeblog\/2010\/03\/25\/become-a-marketing-maven-mom\/","title":{"rendered":"Become a Marketing Maven Mom"},"content":{"rendered":"<table cellSpacing=\"0\" cellPadding=\"4\" width=\"100%\" border=\"0\">\n<tr>\n<td vAlign=\"top\">\n<table border=\"0\" width=\"100%\">\n<tr>\n<td valign=\"top\">\n\t\t<font size=\"2\" face=\"Verdana\">Whether its direct sales businesses such as Arbonne, Discovery Toys, Mary-Kay, Pampered Chef or a business we started from scratch, everyone struggles finding the right way to market their business. Many of us moms barely have time to think, let alone market our business. On the other hand, if you don&#8217;t market yourself, you won&#8217;t have a business to market. <\/font><\/p>\n<p><font size=\"2\" face=\"Verdana\">Here are five steps to get you started.<br \/>\n&nbsp;<\/font><\/td>\n<td width=\"252\"><font face=\"Verdana\" size=\"2\">&nbsp;<script type=\"text\/javascript\"><!--\ngoogle_ad_client = \"pub-3923845094689161\";\ngoogle_ad_width = 250;\ngoogle_ad_height = 250;\ngoogle_ad_format = \"250x250_as\";\ngoogle_ad_type = \"text\";\ngoogle_ad_channel =\"\";\ngoogle_color_border = \"FFFFFF\";\ngoogle_color_bg = \"FFFFFF\";\ngoogle_color_link = \"000880\";\ngoogle_color_url = \"000880\";\ngoogle_color_text = \"000000\";\n\/\/--><\/script><br \/>\n<script type=\"text\/javascript\"\n  src=\"http:\/\/pagead2.googlesyndication.com\/pagead\/show_ads.js\">\n<\/script><\/font><\/td>\n<\/tr>\n<\/table>\n<p>\t\t<font size=\"2\" face=\"Verdana\"><\/p>\n<table border=\"0\" width=\"100%\">\n<tr>\n<td>\n\t\t\t\t<font size=\"2\"><b>1. Build a company profile <\/b><br \/>\n\t\t\t\tFrom a marketing perspective, we need to ask ourselves, what do I want the company to look like? This is one of the most important questions in business and it should be reexamined every six months to a year, even more often for start-up businesses. Concentration in a specifically defined market will actually bring the right kind of clients, rather than bringing headaches. We cannot be all things to all people. Know who you are and stick to it. <\/p>\n<p>\t\t\t\t<b>2. Think of the client first <\/b><br \/>\nLook at getting a new client like dating. In most cases on the first date, a person in not looking for a marriage proposal and if they are, turn and run. Most people are interested in getting to know the other person. Start looking at your initial business contacts the same way. By having similar interests with our clients, it gives us talking points. Common ground is vital to creating a lasting relationship &#8211; in business or in dating. <\/p>\n<p>\t\t\t\t<b>3. Develop a marketing strategy <\/b><br \/>\n\t\t\t\tDetermine the format that will give you the best bang for our buck. Our marketing strategy is about having a multiple stream approach. Just issuing one direct mailer or one press release is not enough. Marketing tools and tactics must be implemented over and over again to see a return on our investment. It is important to be in front of your potential clients on a consistent and persistent basis. Turn those multiple streams into a rushing river to your business&#8217; door. <\/p>\n<p>\t\t\t\t<b>4. Define a marketing calendar <\/b><br \/>\n\t\t\t\tThis means giving our selves deadlines for completing the steps outlined in our marketing strategy. If the marketing strategy is not done yet, make that the first item on the list. By assigning a specific date to each task, it makes the task concrete and attainable. <\/p>\n<p>\t\t\t\t<b>5. Implementation <\/b><br \/>\n\t\t\t\tNow that the marketing strategy and calendar are complete it is time to get started. If you are now motivated to get the job done &#8211; great! If you are like most of us and not very<br \/>\nself-motivated to market your business, find a marketing partner that will hold you accountable. Meet with that person as often as you need to stay on track. Things change quickly in business and not meeting the deadlines in our marketing calendar will derail our efforts. <\/font><\/p>\n<p><font size=\"2\">Follow each of these steps and things will begin to change for the better. Mastering marketing is about taking small steps on a daily basis and then watching our future business change drastically.<\/font><\/p>\n<p><font size=\"2\">&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8211;<\/p>\n<p>\t\t\t\tKris Aoki is an Independent Consultant for Arbonne International as well as a marketing coach, writer and editor. Contact Kris at 303-868-3789, visit her website<br \/>\n\t\t\t\t<a target=\"_blank\" href=\"http:\/\/www.KrisAoki.MyArbonne.com\">www.KrisAoki.MyArbonne.com<\/a>&nbsp; or email her at<a href=\"mailto:Kris.Aoki@gmail.com\">Kris.Aoki@gmail.com<\/a><br \/>\n\t\t\t\t<\/font><\/td>\n<\/tr>\n<\/table>\n<p>\t\t<\/font><\/td>\n<\/tr>\n<\/table>\n<p><\/font><\/p>\n<table border=\"0\" width=\"100%\" cellspacing=\"0\" cellpadding=\"0\">\n<tr>\n<td>\n<p align=\"center\">&nbsp;<script type=\"text\/javascript\"><!--\ngoogle_ad_client = \"pub-3923845094689161\";\ngoogle_ad_width = 468;\ngoogle_ad_height = 60;\ngoogle_ad_format = \"468x60_as\";\ngoogle_ad_type = \"text\";\ngoogle_ad_channel =\"\";\ngoogle_color_border = \"FFFFFF\";\ngoogle_color_bg = \"FFFFFF\";\ngoogle_color_link = \"000880\";\ngoogle_color_url = \"000880\";\ngoogle_color_text = \"000000\";\n\/\/--><\/script><br \/>\n<script type=\"text\/javascript\"\n  src=\"http:\/\/pagead2.googlesyndication.com\/pagead\/show_ads.js\">\n<\/script><\/td>\n<\/tr>\n<\/table>\n<a class=\"synved-social-button synved-social-button-follow synved-social-size-48 synved-social-resolution-single synved-social-provider-facebook nolightbox\" data-provider=\"facebook\" target=\"_blank\" rel=\"nofollow\" title=\"Follow us on Facebook\" href=\"http:\/\/www.facebook.com\/MomsNetwork\" style=\"font-size: 0px;width:48px;height:48px;margin:0;margin-bottom:5px;margin-right:5px\"><img alt=\"Facebook\" title=\"Follow us on Facebook\" class=\"synved-share-image synved-social-image synved-social-image-follow\" width=\"48\" height=\"48\" style=\"display: inline;width:48px;height:48px;margin: 0;padding: 0;border: none\" src=\"http:\/\/momsnetwork.com\/workathomeblog\/wp-content\/plugins\/social-media-feather\/synved-social\/image\/social\/regular\/96x96\/facebook.png\" \/><\/a><a class=\"synved-social-button synved-social-button-follow synved-social-size-48 synved-social-resolution-single synved-social-provider-twitter nolightbox\" data-provider=\"twitter\" target=\"_blank\" rel=\"nofollow\" title=\"Follow us on Twitter\" href=\"http:\/\/www.twitter.com\/momsnetwork\/\" style=\"font-size: 0px;width:48px;height:48px;margin:0;margin-bottom:5px;margin-right:5px\"><img alt=\"twitter\" title=\"Follow us on Twitter\" class=\"synved-share-image synved-social-image synved-social-image-follow\" width=\"48\" height=\"48\" style=\"display: inline;width:48px;height:48px;margin: 0;padding: 0;border: none\" src=\"http:\/\/momsnetwork.com\/workathomeblog\/wp-content\/plugins\/social-media-feather\/synved-social\/image\/social\/regular\/96x96\/twitter.png\" \/><\/a><a class=\"synved-social-button synved-social-button-follow synved-social-size-48 synved-social-resolution-single synved-social-provider-pinterest nolightbox\" data-provider=\"pinterest\" target=\"_blank\" rel=\"nofollow\" title=\"Our board on Pinterest\" href=\"http:\/\/www.pinterest.com\/momsnetwork\/\" style=\"font-size: 0px;width:48px;height:48px;margin:0;margin-bottom:5px;margin-right:5px\"><img alt=\"pinterest\" title=\"Our board on Pinterest\" class=\"synved-share-image synved-social-image synved-social-image-follow\" width=\"48\" height=\"48\" style=\"display: inline;width:48px;height:48px;margin: 0;padding: 0;border: none\" src=\"http:\/\/momsnetwork.com\/workathomeblog\/wp-content\/plugins\/social-media-feather\/synved-social\/image\/social\/regular\/96x96\/pinterest.png\" \/><\/a><a class=\"synved-social-button synved-social-button-follow synved-social-size-48 synved-social-resolution-single synved-social-provider-linkedin nolightbox\" data-provider=\"linkedin\" target=\"_blank\" rel=\"nofollow\" title=\"Find us on Linkedin\" href=\"http:\/\/www.linkedin.com\/in\/cyndiwebb\/\" style=\"font-size: 0px;width:48px;height:48px;margin:0;margin-bottom:5px;margin-right:5px\"><img alt=\"linkedin\" title=\"Find us on Linkedin\" class=\"synved-share-image synved-social-image synved-social-image-follow\" width=\"48\" height=\"48\" style=\"display: inline;width:48px;height:48px;margin: 0;padding: 0;border: none\" src=\"http:\/\/momsnetwork.com\/workathomeblog\/wp-content\/plugins\/social-media-feather\/synved-social\/image\/social\/regular\/96x96\/linkedin.png\" \/><\/a><a class=\"synved-social-button synved-social-button-follow synved-social-size-48 synved-social-resolution-single synved-social-provider-rss nolightbox\" data-provider=\"rss\" target=\"_blank\" rel=\"nofollow\" title=\"Subscribe to our RSS Feed\" href=\"http:\/\/feeds.feedburner.com\/CyndisWorkAtHomeBlog\" style=\"font-size: 0px;width:48px;height:48px;margin:0;margin-bottom:5px;margin-right:5px\"><img alt=\"rss\" title=\"Subscribe to our RSS Feed\" class=\"synved-share-image synved-social-image synved-social-image-follow\" width=\"48\" height=\"48\" style=\"display: inline;width:48px;height:48px;margin: 0;padding: 0;border: none\" src=\"http:\/\/momsnetwork.com\/workathomeblog\/wp-content\/plugins\/social-media-feather\/synved-social\/image\/social\/regular\/96x96\/rss.png\" \/><\/a><a class=\"synved-social-button synved-social-button-follow synved-social-size-48 synved-social-resolution-single synved-social-provider-instagram nolightbox\" data-provider=\"instagram\" target=\"_blank\" rel=\"nofollow\" title=\"Check out our instagram feed\" href=\"http:\/\/instagram.com\/momsnet\" style=\"font-size: 0px;width:48px;height:48px;margin:0;margin-bottom:5px\"><img alt=\"instagram\" title=\"Check out our instagram feed\" class=\"synved-share-image synved-social-image synved-social-image-follow\" width=\"48\" height=\"48\" style=\"display: inline;width:48px;height:48px;margin: 0;padding: 0;border: none\" src=\"http:\/\/momsnetwork.com\/workathomeblog\/wp-content\/plugins\/social-media-feather\/synved-social\/image\/social\/regular\/96x96\/instagram.png\" \/><\/a>","protected":false},"excerpt":{"rendered":"<p>Whether its direct sales businesses such as Arbonne, Discovery Toys, Mary-Kay, Pampered Chef or a business we started from scratch, everyone struggles finding the right way to market their business. Many of us moms barely have time to think, let alone market our business. On the other hand, if you don&#8217;t market yourself, you won&#8217;t [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[3],"tags":[37,73],"_links":{"self":[{"href":"http:\/\/momsnetwork.com\/workathomeblog\/wp-json\/wp\/v2\/posts\/79"}],"collection":[{"href":"http:\/\/momsnetwork.com\/workathomeblog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/momsnetwork.com\/workathomeblog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/momsnetwork.com\/workathomeblog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/momsnetwork.com\/workathomeblog\/wp-json\/wp\/v2\/comments?post=79"}],"version-history":[{"count":0,"href":"http:\/\/momsnetwork.com\/workathomeblog\/wp-json\/wp\/v2\/posts\/79\/revisions"}],"wp:attachment":[{"href":"http:\/\/momsnetwork.com\/workathomeblog\/wp-json\/wp\/v2\/media?parent=79"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/momsnetwork.com\/workathomeblog\/wp-json\/wp\/v2\/categories?post=79"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/momsnetwork.com\/workathomeblog\/wp-json\/wp\/v2\/tags?post=79"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}