{"id":152,"date":"2011-05-06T15:24:30","date_gmt":"2011-05-06T15:24:30","guid":{"rendered":"http:\/\/momsnetwork.com\/workathomeblog\/?p=152"},"modified":"2011-06-06T15:33:08","modified_gmt":"2011-06-06T15:33:08","slug":"finding-your-mompreneur-mojo-how-one-mom%e2%80%99s-success-story-can-help-you-to-have-the-family-and-the-job-of-your-dreams","status":"publish","type":"post","link":"http:\/\/momsnetwork.com\/workathomeblog\/2011\/05\/06\/finding-your-mompreneur-mojo-how-one-mom%e2%80%99s-success-story-can-help-you-to-have-the-family-and-the-job-of-your-dreams\/","title":{"rendered":"Finding Your Mompreneur Mojo: How One Mom\u2019s Success Story Can Help You to Have the Family AND the Job of Your Dreams"},"content":{"rendered":"<table border=\"0\" width=\"100%\">\n<tr>\n<td align=\"center\">&nbsp;<!-- START 300x250 AdPeeps.com Code --><br \/>\n<script type=\"text\/javascript\" src=\"http:\/\/www.media.momsnetwork.com\/adpeeps\/adpeeps.php?bfunction=showad&amp;uid=100000&amp;bmode=off&amp;gpos=center&amp;bzone=300x250&amp;bsize=300x250&amp;btype=3&amp;bpos=default&amp;ver=2.0&amp;btotal=1&amp;btarget=_blank&amp;bborder=0&amp;gspacing=1\">\n<\/script><br \/>\n<noscript><br \/>\n<a href=\"http:\/\/www.media.momsnetwork.com\/adpeeps\/adpeeps.php?bfunction=go&amp;uid=100000&amp;bmode=off&amp;bzone=300x250&amp;bsize=300x250&amp;btype=1&amp;bpos=default&amp;ver=2.0\" target=\"_blank\"><br \/>\n<img loading=\"lazy\" src=\"http:\/\/www.media.momsnetwork.com\/adpeeps\/adpeeps.php?bfunction=showad&amp;uid=100000&amp;bmode=off&amp;bzone=300x250&amp;bsize=300x250&amp;btype=1&amp;bpos=default&amp;ver=2.0\" width=\"300\" height=\"250\" alt=\"Click Here!\" title=\"Click Here!\" border=\"0\" \/><\/a><br \/>\n<\/noscript><br \/>\n<!-- END AdPeeps.com Code -->\n<\/td>\n<td align=\"center\">&nbsp;<script type=\"text\/javascript\"><!--\ngoogle_ad_client = \"pub-3923845094689161\";\n\/* 120x240, created 9\/23\/10 *\/\ngoogle_ad_slot = \"1698308050\";\ngoogle_ad_width = 120;\ngoogle_ad_height = 240;\n\/\/-->\n<\/script><br \/>\n<script type=\"text\/javascript\"\nsrc=\"http:\/\/pagead2.googlesyndication.com\/pagead\/show_ads.js\">\n<\/script>\n<\/td>\n<\/tr>\n<tr>\n<td align=\"center\">&nbsp;<\/td>\n<td align=\"center\">&nbsp;<\/td>\n<\/tr>\n<\/table>\n<p>Bring  home the bacon\u2026or play \u201cthis little piggy\u201d? Work outside the home and  feel perpetually guilty and exhausted\u2026or quit your job and feel  perpetually broke (and exhausted)? For years, these were the tough  choices mothers faced.  <em>Maybe we could do both\u2014work and parent\u2014but could we do both well?<\/em> we wondered. It\u2019s a question that, these days, seems positively antiquated, says Kimberley Clayton Blaine.<\/p>\n<p>\u201cThanks to the Internet and to the skills we women have developed from  our years in the workforce, we have more options than ever before,\u201d says  Blaine, licensed family and child therapist, mother of two boys, and  author of  <em>The Go-To Mom\u2019s Parents\u2019 Guide to Emotion Coaching Young Children <\/em>(Jossey-Bass\/A Wiley Imprint, 2010, ISBN: 978-0-470-58497-2, $16.95, <a title=\"This external link will open in a new window\" href=\"http:\/\/www.mmsend2.com\/link.cfm?r=126435764&amp;sid=12429676&amp;m=1244530&amp;u=RocksPR&amp;s=http:\/\/www.TheGoToMom.com\" target=\"_blank\">www.TheGoToMom.com<\/a>). \u201cMore and more moms are crafting lives that have ample time for both work and family\u2014and we\u2019re doing it well.\u201d<\/p>\n<p>Such is the story of Blaine herself. A licensed family and child  therapist, she spent many years dedicated to her career, working with  small children and their families. But when she started a family of her  own, things changed. Blaine wanted to spend more time at home with her  own children, but she didn\u2019t want to give up the career she loved and  had worked so hard for. And, thanks to technology and her own business  savvy, she didn\u2019t  have to.<\/p>\n<p>Today, Blaine is an online powerhouse. As an accomplished author,  social media maven, mom-blogger, and producer of a web channel dedicated  solely to moms, she has become the go-to source for women everywhere.  Widely touted as \u201cthe preschool whisperer\u201d and known online as \u201cThe  Go-To Mom,\u201d Blaine has become a trusted source of valuable information  and an expert that a lot of other mothers depend on.<\/p>\n<p>So how did she rise to online-stardom status? The transition, she says, was natural.<\/p>\n<p>\u201cAs a mother, I found myself online looking for answers to the  questions I had,\u201d explains Blaine, \u201cand I also found myself looking to  connect with other women and mothers like me. But I failed to find one  place that encompassed all the things that I was looking for. So I  decided to create it.\u201d<\/p>\n<p>As a licensed therapist, Blaine knew that she had something to offer.  And as a social media-savvy woman, she knew that she had the tools  necessary to connect with people. And for Blaine, the opportunity that  working in a digital world has created has given her the chance to live  the life she wants. She has the family time she desires and the career  she always dreamed of. And the world, she says, is there for every mom\u2019s  taking right now.  You just have to know how to go out there and take it.<br \/>\nRead on for ten tips that Blaine says will get you started on the path to your own dream job:<\/p>\n<p><strong>Find a need to fill. <\/strong>To  get started, you\u2019re going to want to make sure that your venture fills a  need out in the existing market. Is it something that is different from  what is out there already? Is it better, faster, bigger, more  innovative? Consider these questions as you weigh the pros and cons of  going out on your own. When Blaine started out, she saw a niche that  needed filling\u2014solid parenting advice in one, convenient place\u2014that she  was more than qualified to fill. Everyone has their own expertise,  interests, or an eye for where something is missing. Tap into that to  create your own success.<\/p>\n<p><strong>Test market your idea before you take the plunge.<\/strong> Before you drop everything (your steady paycheck included) and start  your new venture, it\u2019s a good idea to \u201ctest market\u201d your idea. You would  start out doing this work on the side before you resign. Get your first  customer or at least some healthy interest before you take the  full-time plunge.<\/p>\n<p><strong>Pay attention to your gut instincts.<\/strong> Some of the most successful businesses got their big break because they  were on the cutting edge of a new trend. Take Kimberley, for example.  When she first started her online venture, social media, like Twitter,  wasn\u2019t nearly as popular as it is now. And yet, that\u2019s become one of her  biggest outlets for making connections in the online community to drive  traffic to her sites. At the time, it may have seemed to some that the  time she devoted to Twitter was a waste of time, but she knew  she was investing in something important. And today, that has paid off.<\/p>\n<p><strong>Figure out how to transfer your workplace skills to your new venture.<\/strong> Whether it\u2019s people skills you\u2019ve picked up in dealing with clients,  marketing know-how, or even just your admirable work ethic, tap into  that skill set and transfer it to your new venture.<\/p>\n<p><strong>Assemble a top-notch team.<\/strong> Approach your new business venture just like you would anything at your  old job. As you are getting started, understand that you\u2019ll have to  serve as your own team for awhile, but down the line expect to do some  hiring (and have a plan in place for it). During your early days as a  one-man show, make sure you are always on the lookout for talent so that  when you are ready to expand, you can hire the right team. For  Kimberley, having the right team has been paramount to the success of  her latest  venture, <a title=\"This external link will open in a new window\" href=\"http:\/\/www.mmsend2.com\/link.cfm?r=126435764&amp;sid=12429677&amp;m=1244530&amp;u=RocksPR&amp;s=http:\/\/MommyToMommy.TV\" target=\"_blank\">MommyToMommy.TV<\/a>.<\/p>\n<p><strong>Stay connected and engage your audience at all times.<\/strong> Social media is making it easier and more convenient than ever for  mompreneurs to stay connected. Twitter and Facebook can keep you  connected no matter where you are. You can blog and comment during  naptime, or introduce a new product while you wait in the pick-up line  at school. Blaine cautions that while staying connected is great, it  often isn\u2019t enough to take you to that next level. Go the extra step and  engage in conversation with those you are connected with. That\u2019s where  the true  rewards lie.<\/p>\n<p><strong>Don\u2019t be afraid to ask for help.<\/strong> We all have our strengths when it comes to business. But that also  means we all have our weaknesses as well. When it comes to the areas  that are outside of your expertise, don\u2019t hesitate to ask someone to  help you. Kimberley surrounded herself with mentors and contacts for the  areas of business that were not her strong suit, and she called on them  when necessary.<\/p>\n<p><strong>Stay true to your brand.<\/strong> Don\u2019t be quick to jump at the first opportunity that comes knocking.  Stay true to who you are and what you know feels right. For example,  Blaine was recently approached by a well-known brand to be a  spokesperson. While the exposure would have been great, she didn\u2019t feel  right about the partnership, because it went against some of the values  she had built her brand on, so she turned the opportunity away.  Remember, the Internet is forever. Whatever you say and do online will  never go away.  Be wary of attaching your brand and your name to something that may not  be right for you in the long run.<\/p>\n<p><strong>Go for the gusto.<\/strong> A big break can change everything. Just because you are going out on  your own it doesn\u2019t mean that you don\u2019t deserve to be backed from the  big players. Getting one big sponsorship can open the doors for plenty  of other big opportunities, and it helps to legitimize your brand and  give you some credibility. It took Kimberley three years of promoting  her brand and showcasing her expertise before she landed large  sponsorships like Sony, Vimeo, and Yahoo! And it took a lot of  persistence  on her part to get her foot in the door. Remember, companies are not  going to come looking for your talent\u2014YOU have to be the one to put it  out there.<\/p>\n<p><strong>Realize that being a mompreneur won\u2019t be easy. <\/strong>But  if you\u2019re doing it right, it will be exhilarating. Of course you\u2019re  going to get tired, and at times the work is going to pile up. That\u2019s  why it\u2019s so important to feel passionate about what you\u2019re doing. It\u2019s  knowing that you love your entire life\u2014your kids, your customers, and  all\u2014that will keep you running the race.<\/p>\n<p>\u201cThe mompreneur life doesn\u2019t necessarily work for everyone, and it\u2019s  certainly not perfect,\u201d Kimberley concludes. \u201cI still have days that are  stressful, and I still have moments when I feel like I\u2019ll never get it  all done. But I enjoy what I do so much that at times I forget I\u2019m paid.  And that\u2019s how I know that I\u2019m doing what I love to do and that I\u2019m  doing the right thing. Do what works  for you and what makes you happy, and your own success story will begin  to write itself right before your eyes.\u201d<\/p>\n<p># # #<\/p>\n<p><strong>The Mommy-Business Mantra: Six Solutions for Staying Balanced<br \/>\n<\/strong>If you\u2019re ready to take the plunge and make that dream job a reality, Kimberley Clayton Blaine, author of  <em>The Go-To Mom\u2019s Parents\u2019 Guide to Emotion Coaching Young Children <\/em>(Jossey-Bass\/A Wiley Imprint, 2010, ISBN: 978-0-470-58497-2, $16.95, <a title=\"This external link will open in a new window\" href=\"http:\/\/www.mmsend2.com\/link.cfm?r=126435764&amp;sid=12429678&amp;m=1244530&amp;u=RocksPR&amp;s=http:\/\/www.TheGoToMom.com\" target=\"_blank\">www.TheGoToMom.com<\/a>), suggests the following practical guidelines to help you stay sane.<\/p>\n<p><strong>Get your business affairs in order.<\/strong> Depending on the type of business you are starting, there will be steps  you need to take to get yourself started. Meet with your financial  advisor and talk through a plan for getting started (and having a  cushion), write out your goals and plans for the next twelve months, set  up email accounts, phone lines, or get your website up and running. If  you start off on the right foot (instead of already behind), then you\u2019ll  be less likely to feel overwhelmed. And if you get most of the busy  work  and red tape behind you initially, you\u2019ll have more time to concentrate  on the important things\u2014like getting your business off the ground and  running!<\/p>\n<p><strong>Draw the line between your work life and home life. <\/strong>One  of the biggest challenges for moms who choose to go out on their own is  finding ways to keep their business and personal lives from constantly  overlapping. If your office is at your kitchen table, then it can be  easy to get distracted by dirty dishes. And likewise, if your business  line is tied into your personal cell phone, it can be hard to focus on  devoting your full attention to your kids during outings to the park.  Even if it\u2019s a small corner somewhere in your house, set up a workspace  where you can devote yourself to working during your set hours. Set up  an email account and phone line that are specific to the business (and  not co-mingled with personal) and be sure to devote a space to important  work documents, like bills and contracts, so that you can find them  easily.<\/p>\n<p><strong>Get your spouse on board.<\/strong> While working from home and having a flexible schedule does allow more  time for house chores than a traditional nine-to-five job, it may be  hard for your spouse to understand that he won\u2019t always come home to a  perfectly clean house and dinner on the table. Just because you aren\u2019t  leaving the house to head to an office every day doesn\u2019t mean that you  won\u2019t be doing work, and that can be a tough adjustment. Sit down and  talk through the ways you can share responsibilities  as you get your business started, and make sure he understands what your  workday looks like.<\/p>\n<p><strong>Set a schedule\u2026and stick to it. <\/strong>This  goes for both your duties at home and your business. If you don\u2019t set a  schedule, you\u2019ll find yourself harried and stressed and constantly  trying to do too many things at one time. You can\u2019t do good work if  you\u2019re trying to send emails and fix lunch at the same time\u2026and you  aren\u2019t engaging your kids if you attempt to put a puzzle together while  listening in on a conference call. Having a set time to work, just like  working inside an office, will help you  to get more accomplished without feeling so overwhelmed.<\/p>\n<p><strong>Accept that a 9-to-5 schedule just isn\u2019t in the cards. <\/strong>In  a more traditional office setting, you show up to work in the morning  and when you leave in the evening, you leave. Kimberley finds that she  can fit work into the hours that her children are at school, and once  they are home, she sets work aside in order to be a mom full-time. And  she also finds herself doing a lot of video editing in the late night or  early morning hours when her kids are sleeping.<\/p>\n<p><strong>Remember, you have to be just as professional as everyone else.<\/strong> It\u2019s important to remember that your business is just that: a business.  And just because you are sending emails while wearing your pajamas, it  doesn\u2019t mean the code of business conduct you follow should be any  different than if you were in an office wearing a nice suit. Be sure to  follow the same rules and etiquette that you would if you were working  inside an organization. Reply promptly and professionally to any emails  or phone calls, proofread any documents, and address any customer  complaints or concerns in a prompt, professional manner.<\/p>\n<p># # #<\/p>\n<p><strong><\/strong><\/p>\n<p><strong>About the Author:<br \/>\n<\/strong>Kimberley Clayton Blaine, MA, MFT, is the executive producer of the online parenting shows <a title=\"This external link will open in a new window\" href=\"http:\/\/www.mmsend2.com\/link.cfm?r=126435764&amp;sid=12429681&amp;m=1244530&amp;u=RocksPR&amp;s=http:\/\/www.TheGoToMom.TV\" target=\"_blank\">www.TheGoToMom.TV<\/a> and <a title=\"This external link will open in a new window\" href=\"http:\/\/www.mmsend2.com\/link.cfm?r=126435764&amp;sid=12429682&amp;m=1244530&amp;u=RocksPR&amp;s=http:\/\/www.MommyToMommy.TV\" target=\"_blank\">www.MommyToMommy.TV<\/a> and author of  <em>The Go-To Mom\u2019s Parents\u2019 Guide to Emotion Coaching Young Children<\/em> and  <em>The Internet Mommy<\/em>.<\/p>\n<p>Kimberley  is a national child development expert and a licensed family and child  therapist specializing in working with children newborn to six years  old. Kimberley is currently the social marketing director for a Los  Angeles-based early childhood mental health campaign (Project ABC)  funded by the U.S. Department of Health and Human Services. She has  launched a national campaign to help American parents be all that they  can be in order to give their children a healthy and fair start. You  might have  seen Kimberley review products, discuss the perils of parenting, blog,  vlog, and take on mommypreneurship across the Internet.<\/p>\n<p>Her  webshow, TheGoToMom.TV, has captured one of the largest growing niche  audiences\u2014parents who have children birth to seven\u2014through  professionally produced yet authentic and real educational videos.  Currently, Kimberley is sponsored by Vimeo and Sony and is a member of  the Yahoo! Motherboard team of bloggers. Kimberley lives in Los Angeles,  California, with her husband and two young boys.<\/p>\n<p><strong>About the Book:<br \/>\n<\/strong><em>The Go-To Mom\u2019s Parents\u2019 Guide to Emotion Coaching Young Children <\/em>(Jossey-Bass\/A Wiley Imprint, 2010, ISBN: 978-0-470-58497-2, $16.95, <a title=\"This external link will open in a new window\" href=\"http:\/\/www.mmsend2.com\/link.cfm?r=126435764&amp;sid=12429683&amp;m=1244530&amp;u=RocksPR&amp;s=http:\/\/www.TheGoToMom.com\" target=\"_blank\">www.TheGoToMom.com<\/a>) is available at bookstores nationwide and from major online booksellers.<br \/>\n<script type=\"text\/javascript\"><!--\ngoogle_ad_client = \"pub-3923845094689161\";\ngoogle_ad_width = 468;\ngoogle_ad_height = 60;\ngoogle_ad_format = \"468x60_as\";\ngoogle_ad_type = \"text\";\ngoogle_ad_channel =\"\";\ngoogle_color_border = \"FFFFFF\";\ngoogle_color_bg = \"FFFFFF\";\ngoogle_color_link = \"000880\";\ngoogle_color_url = \"000880\";\ngoogle_color_text = 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&nbsp; &nbsp; &nbsp; Bring home the bacon\u2026or play \u201cthis little piggy\u201d? Work outside the home and feel perpetually guilty and exhausted\u2026or quit your job and feel perpetually broke (and exhausted)? For years, these were the tough choices mothers faced. Maybe we could do both\u2014work and parent\u2014but could we do both well? we wondered. It\u2019s [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[70],"tags":[],"_links":{"self":[{"href":"http:\/\/momsnetwork.com\/workathomeblog\/wp-json\/wp\/v2\/posts\/152"}],"collection":[{"href":"http:\/\/momsnetwork.com\/workathomeblog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/momsnetwork.com\/workathomeblog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/momsnetwork.com\/workathomeblog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/momsnetwork.com\/workathomeblog\/wp-json\/wp\/v2\/comments?post=152"}],"version-history":[{"count":2,"href":"http:\/\/momsnetwork.com\/workathomeblog\/wp-json\/wp\/v2\/posts\/152\/revisions"}],"predecessor-version":[{"id":154,"href":"http:\/\/momsnetwork.com\/workathomeblog\/wp-json\/wp\/v2\/posts\/152\/revisions\/154"}],"wp:attachment":[{"href":"http:\/\/momsnetwork.com\/workathomeblog\/wp-json\/wp\/v2\/media?parent=152"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/momsnetwork.com\/workathomeblog\/wp-json\/wp\/v2\/categories?post=152"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/momsnetwork.com\/workathomeblog\/wp-json\/wp\/v2\/tags?post=152"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}