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5 Things Not to do on Facebook

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Social Networking has become one of the hot trends over the past couple years that has taken off not just for high school and college students, but also for business owners.  Facebook is a great place for home based business owners to network and market themselves, but if you are going to put you and your business out there, you should follow some simple rules of things NOT to do, as these can cause you to possibly lose potential customers.

1. Do NOT solely post and interact about your business.  The reason it is called “social networking” is… because it IS about being social.  Facebook was originally created with the intentions of keeping people connected with each other (specifically Harvard students when it first was developed). 

 


By interacting with others and letting them learn a bit about you, it gives the opportunity for people to come to trust you and in turn trust your product. It will also continue to get your name out there and associated with your business.  When you are only posting about your business, and not sharing a bit of yourself, or not participating in other people’s statuses or notes, you will soon be ignored.  Building your business is about building relationships, whether online or off. 

2. Do NOT hop onto chat and announce your business special or business opportunity to someone who happens to be online.  This will literally get you nowhere.  I cannot tell you the number of times that I open up chat and within a matter of 10 – 30 seconds, someone that I have never had any sort of conversation with, pops up, without even a greeting, and blasts off their ad to me.  Not only am I not interested, but I typically go in and un-friend them to avoid any further spamming.

3. Do NOT send someone a message via their inbox that is an ad, especially again, if you have not had any previous one on one interaction with them.  This is a big turn off and will make you look like a spammer, and could in fact have your message being reported to Facebook as spam.

4. Do NOT send out invites for your events to everyone of your friends.  Take the time to create different friend lists and use those lists to weed out who should be invited.  If you have an event going on in California, it is most likely that someone from Michigan will not have any inkling of attending.

5. Do NOT be vulgar or sexual. Watch the type of language, conversations and pictures that you post on Facebook.  Facebook is not the place to be vulgar or sexual in your words or actions.  It can and will be a big turn off to many that you hope to network and do business with.  If you are a person whose business is family and children’s products or services, but yet you talk like a trucker on Facebook, you will do yourself more harm than good, and not reap the benefits, customers or traffic that you could.

There are numerous ways to successfully use Facebook for your business, but you need to make sure you take the time and do it correctly. By following our "Do NOT do this on Facebook" rules above, you will have a good start on getting your business noticed the right way.

 

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