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KNOW WHERE YOUR MONEY GOES

Make sure you know what you are paying for. Far too often, I see people
spending money left and right on their business without stopping and asking "what exactly am I getting?" Whether it be advertising, the latest and greatest sales aids or a training course. Instead of jumping in and using your emotions to make a decision, do your homework to make an educated one. Ask the right questions. For example, let's say you want to advertise on the internet. Before putting an ad up, find out who the target audience is for that site, how many page views are there? where will your ad be shown? is there a place for you to get your statistics and click thrus? You may be paying too much for too little. The same applies to advertising in newspapers and hard copy newsletters. Get the figures and the facts before making a decision.

When you are spending and investing in your business, don't be shy in the questions you ask. This is your hard earned money and you want to make it work for you as opposed to wasting it on frivolous "business fads". Find out on products and services if there is a money back guarantee if the company doesn't live up to what they promised you.

If you fail to ask the questions up front, if you don't fully understand what it is you are purchasing, you will more than likely be surprised and even disappointed at the outcome. Be responsible to yourself and to your business. Do your research and know exactly what it is that you are paying for.


HELPING OTHERS = HELPING YOUR BUSINESS

Are you merely helping yourself as you go through the day or are you helping others? Are you "me" oriented as opposed to "we, "others" or "us" oriented?

Unfortunately, in this day and age, everything seems to have come back to "taking care of me". Now, I am not at all suggesting that you let your business suffer and ignore your own responsibilities. What I am saying is that we need to open our eyes to see what people need around us and if we can help in a small way, then do so. Try to remember back to when you first ventured out on your own. If it was years ago you may not remember quite as well those moments of fear, doubt and just plain being overwhelmed, but didn't you appreciate any help that was given to you? I would bet that the people who tooktime out from their own busy schedules to offer you assistance are the ones you remember best; almost as much as the ones who wouldn't give you the time of day.

What sort of mark do you want to make? What sort of impression do you want to leave? What you do and the way you treat people is associated with your business. Who would you be more apt to do business with, someone you know who cares and has taken time to help others, sharing their expertise, or someone who is self-centered and only worried about the advancement of their own business?

What sort of reputation are you building? What would you like to be known for? If only for today, remember the simple fact that when you help others, you truly are helping yourself.

HAS YOUR FIRE GONE OUT?

Have you found that you've lost the initial excitement of having your own business?  Do you find you are experiencing burn out?

One solution for this is to find someone who still has that spark in their eye and bounce in their step that comes along with being the proud new owner of a home based business.  What better way to get a little jolt by looking at a reflection of yourself when you first started out.  Not only will you benefit by watching and listening but you can offer your mentoring and experience to someone who is just starting out.  We can tend to get into a routine, which if we aren't careful, can bring us into a slump.  Another trap that many fall into is thinking that they cannot learn from someone who hasn't been around the block, so to speak.  Sometimes those who are just venturing out have more to teach us than the seasoned veterans.  The mistake is thinking that they don't.

So, if you are feeling a little weary in your business, hook up with a new business owner.  Gain a fresh perspective, hear some new ideas and let some of their excitement rejuvenate you.

Cyndi Webb shares these tidbits of experience with us that she has written and gathered over time. She makes her home in Minnesota with her son Jesse, and her husband Gary.  Cyndi is the Founder and President of Moms Network ( http://www.momsnetwork.com   ), an organization for Moms at Home in Business.  She also owns a web design and web hosting business, T C Connect ( http://www.tcconnect.com  )

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