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Home > Home Business Profiles > Skincare Products

Home Business Profiles:
Skincare Products

Owner's Name: Christine Trice

Company Name: Brown Bag Botanicals

Website:  www.brownbagbotanicals.com

Type of Products/Services Offered: Vegan, Petroleum-Free, Paraben-Free body & skincare products

 

Start Up Cost: $50k++

What did start up costs go for: Startup costs went to strategic planning sessions, consulting fees, R&D, branding, manufacturing, planning, accounting, training, printing, packaging, PR campaigns, office expenses, phone, website design, trademark filing, corp filing fees, local biz licenses, legal. Initial consultants were for sales strategy, branding, operational structuring, marketing coach, publicist.

Earning Potential: $20 million+

Skills Needed: Understanding of chemistry, herbs & botanicals & their effects on the skin. Understanding of various skin conditions & how botanicals can positively or negatively react/impact. Most importantly being able to identify my own strengths & weaknesses & surround myself with experts, allow experts to do what they do best & learn the process from their direction. I have to understand the sales cycle,
manufacturing cycle, distribution cycle, economic conditions with our suppliers & retailers, and be completely in tune with market trends & consumer demand.

 

Special Equipment Needed: all manufacturing is currently outsourced with our lab.

Best Customers/Target Market: Eco-conscious consumers who are savvy about the products they choose to use on their skin. Those who prefer products that do not contain animal bi-products (vegan ingredients), avoid petroleum & preservatives, and still want a results oriented solution that posseses a high-end appeal.

Resources & Organizations : Organic Consumers Association, American Botanical Council, Co-Op America.

Any Tips?: 1) Identify & list your core values; what's most important to you & your business. This will be the core of your vision & then your mission statement.  ALWAYS be true to your core values! ALWAYS!

2) Market Research - Google is a wonderful thing! Identify companies you're attracted to & those you dont care for. What are the differences? Which would you choose to model?

3) Establish a relationship with an attorney AND accountant before you do anything else! This will be the foundation for your team & ensure that things are done properly the first time around, save you time & money AND propell your success even faster. In the event you need funding, either angel or traditional, these are the 2 key team members banks & investors will be looking for.

Home > Home Business Profiles > Skincare Products
 

 

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