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Home > Home Business Profiles > Personalized Framed Drawings

Home Business Profiles:
Personalized Framed Drawings

Owner's Name: Beth Allen

Company Name: CreateMyGift

Website: www.createmygift.com

Type of Products/Services Offered: Made to order, personalized framed drawings

Start Up Cost: in excess of $10,000

 

What did start up costs go for: Computer & graphic software, color printer, website development

Earning Potential: $50,000

Skills Needed: Artistic design, development, production, business management, marketing, sales, business development

Special Equipment Needed: Computer, color printer, zip drive

Best Customers/Target Market: Moms, gift buyers

Resources & Organizations : Art & computer

Any Tips?: I have learned the most important factor in starting a business is to love what you're doing and to be passionate about your

 

product. You must be committed to devote a huge amount of development time before launching an online business -I spent more than 2 years researching other sites, various software and website developers, then learning the graphic software that I use and designing the product and the site. I also found that budgets needed to be greater than planned and that delays in developing the website are to be expected, but well worth all the time and effort and even some tears that come with paying attention to details and making sure you get exactly what you want.

Having a supportive and encouraging family and friends to cheer me on and offer their opinions and comments was vital for me and all of them helped test the site before it went "live". Having an online business doesn't automatically mean orders will come flooding in. Marketing -with listings on search engines and links on appropriate and related sites in vital as is general PR (which I still haven't been too successful in getting) I'm constantly talking up the business, donating products to non-profit/fundraising organizations, and using discount/promotions to drive traffic to the site. Also, I've placed the product in several retail stores to start building "brick and mortar" business that can feed the website. The business is not yet providing any big income to speak of, but it's paying its way and giving me much pleasure.

Home > Home Business Profiles > Personalized Framed Drawings
 

 

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