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Home > Home Business Profiles > Handcrafted Baby Accessories

Home Business Profiles:
Handcrafted Baby Accessories

Name: Cherie Hammer

Company Name: Cuddle Bug Baby Products

Website: www.cuddlebugbaby.com

Type of Products/Services Offered: Handcrafted baby accessories

Start Up Cost: Minimal - used working capital

 

What did start up costs go for?: Raw materials for items (fabric, ribbon, etc.), and web hosting. Generally I have used working capital and only had to put minimal amounts of money into the business from time to time.

Earning Potential: $25,000

Skills Needed: Sewing, product design, general business skills

Special Equipment Needed: Sewing (if making yourself), computer

Best Customers/Target Market: Anyone needing a baby gift, new moms

Resources & Organizations that help: I relied on a book called "Made in America: The Business of Apparel & Sewn Products Manufacturing" I also had someone teach me how to design & maintain a website.

 

Any Tips?: My biggest piece of advice to anyone starting a home-based business is to be patient! Staring a web-based business selling your own products is not easy, and, more importantly, success will not come overnight. It takes time and patience to get your website up and running and get people coming to it and buying. I think it was six months before a non-family member or friend actually purchased one of my products. Be smart about your advertising spending. Don't waste money on expensive banner ads. Focus primarily on getting yourself into the major search engines/directories like Yahoo! and Overture. List yourself in every free directory out there that is pertinent to your target audience. Then maybe run a few highly targeted ads in a newsletter that targets your customer. I also think it is very important to tap into on-line communities for support and assistance. Some of my favorites are www.digital-women.com  or www.momsnetwork.com . Starting your own home-based business can be tough because of the isolation. Being part of these kinds of communities help you feel that you are not alone, and they are wonderful places to network and find assistance on everything from where to go for packing boxes to finding someone to host your website. I think it is also really important to run your business with integrity and ethics. Do your homework to make sure your business name and product name and ideas are unique and don't infringe on someone else's trademark. Always interact with your customers fairly and honestly. Its amazing how quickly word spreads if your customer service is poor. Ship products quickly and always stay in contact with your customers. Most importantly don't be afraid to follow your dream! Stick with it, and if you are patient, good things will happen!

Home > Home Business Profiles > Handcrafted Baby Accessories
 

 

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