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December 11, 2005
Not Everyone will Want What you are Selling
Over the years, while working with work at home moms and dads who are home based business owners, I see at times their unrealistic ideas as to how their business should grow. Many expect overnite success and many expect that everyone else should have the same interest level in the type of business they are involved in as they do.
When you are in business, no matter what it is, you need to realize that not everyone is going to be as excited about what you do as you are. Everyone has different interests, different goals, and different likes and dislikes.
| Just because YOU love home decor, candles, toys or scrapbooking (or any other type of product/service) does NOT mean that everyone else is going to be jumping at the opportunity to get involved with you. Your passion for the products/services you represent is not going to be the same passion as a majority of the people that you encounter. Whether you are actually selling products, or tying to grow a team with a direct sales company, you NEED to realize that building a business takes time and it takes time to find the right people to connect with. |
If someone is looking for a business opportunity to get involved in, they will be taking many things into consideration with the type of product or service being ONLY one part in their decision making process. They will be looking also at: 1. Pricing of the product; if the cost is too much more than similar products in a store, this will be effect their decision. 2. Company policies; if the company has too many strict policies on advertising, high quotas or bad policies on returns, this will also effect their decision. 3. Commission structure; if commission structure is too low, where someone can barely make an income after all their costs are deducted, again, this will effect their decision. 4. Materials and training costs; this is also a major concern for someone looking at a home business. They will be looking at the ongoing costs of staying involved which can include: cost of catalogs, paperwork, company website, business cards, sample kits and extra product etc. 5. Cost to get involved; this may be the number one issue that someone looks at when making a decision on starting a business. While YOU may have been able to afford to join, the cost may be too high to someone else. Not everyone has the same amount of funds available to them in order to start a business.
So, as you seek to grow your business, be sure that YOU are taking a reality check and understanding that the reason there are literally 1000's of businesses to get involved with is because there are so many different items that an individual takes into consideration when embarking on their work at home business search.
Posted by Cyndi at December 11, 2005 06:32 PM
Comments
This is so true - I wish more people would realize that the averages of recruiting someone to your team are about 1 in 12 - and that is with those that have attended a show or event. On the internet - it's going to be an even higher ratio because there is so many things available to people today and the things listed in this article become even more important. Remember too that some you talk with may not be ready to make a decision right away - please don't talk to them once and then never follow up again - when you close your initial conversation - set a date to connect with them again. The longer you present your company - the better you'll get! I think part of the reason for that is you are better able to key in on those that ARE interested in your particular product and the opportunity. Thanks for putting this out there!
Posted by: Donna Vogel at December 11, 2005 08:11 PM
These are all great points! But don't forget that to even make it that far you have to present yourself in a manner that makes people take time to listen. One of the things that turns me off most about people's business opp.'s is their manner of approach. If they start out wrong, I tune out within 10 seconds and don't even bother to hear what they have to say. Many other Moms I know are the same way.
So don't forget that *you* are part of what sells your business opp., and that you need to be able to adjust your appoach to each potential employee. I think that often that is just as important as what the compnany is selling. ;)
Posted by: amy at December 11, 2005 09:33 PM
"When you are in business, no matter what it is, you need to realize that not everyone is going to be as excited about what you do as you are. Everyone has different interests, different goals, and different likes and dislikes."
This is so true. It's great to be excited about something it gives someone initiative but wasting ones time trying to "convince" someone else to be excited is a waste of ones time. You're much better off to share it with someone else.
Connecting with the right people can be tough for some people. If you keep "putting it out there" so to speak you are bound to eventually start attracting the people you want to speak to.
Posted by: Carl Sorensen at January 5, 2006 06:39 PM
